Game Localization

Video game localization refers to the process of transforming video game software and hardware for preparation to be imported and sold in a new region, usually a different country. Although translating the text assets is a large part of localization, the process includes any changes made to a game, including altering art assets, creating new packaging and manuals, recording new audio, transforming hardware, cutting out whole portions of the game due to differing cultural sensitivities, and even adding sections to replace cut content.

MThe video game industry steadily climbs in importance, throughout markets around the world. Video game localization and translation has become an ever more important feature, as game enthusiasts broaden beyond teenagers or young adults. Today children, adults and even the elderly have all become part of the video game mania. EAST TONGUE provides game localization solutions in an accurate translation.

EAST TONGUE provides EAST TONGUE offers game localization solutions for every platform and handles each phase of the process, including translation, multilingual voiceovers, recording, and QA & testing. Our translators have extensive video game localization experience and a deep understanding of the culture and video game preferences of your target audience. Our industry-leading technology helps lower costs and shortens time-to-market, so that your product launch stays on schedule and your game is ready for simultaneous release in multiple countries.